Contra owned by Parkrun, makes activewear for all, regardless of shape or size. The brand holds inclusivity at heart, encouraging people to get moving.
THE BRIEF
Create a brand film across socials to encourage people to get moving in the new Essentials range.
THE IDEA
How better to demonstrate an Essentials range than to shoot against a clean backdrop and let the clothes and people do the talking.
Diversity and inclusion were vital in the casting to show the representation of the 10 sizes offered for men and women. The film's tone was playful, and the movements captured were easy enough for anyone to do, making the brand feel accessible to all. So Contra has got you covered whether you are a pro runner, a gym class goer or even a walk-in-the-park stroller.
ROLES: DIRECTOR/ ART DIRECTOR
AGENCY: MOTUS CREATIVE
SHOUT OUT TO RICHARD ALLEN,
